Target Audience Description - New Song

Before creating my music video I shall have to consider my target audience; the group of people I am planning to reach with my music video. A target audience is a specific group of people within the target market at which the marketing message is aimed. Target Audiences are formed from different groups of people, for example: Adults, teens, children, pre-schoolers.

To market an audience effectively, it is essential to become familiar with your target market; their habits, behaviours, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. Because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to.

 

Taking into the genre of my music video, I believe my target audience to range from 14+. I would not put a maximum age on Rihanna’s music, as it is largely pop and I feel that all age ranges enjoy her music as it can be very catchy. A few younger who are into the genre may also listen to Rihanna’s music.

 

I would say that my target audience are of the age 14+ because when researching my genre (pop/electropop) I found that they were the most common listeners. The genre ‘pop’ is very popular with all ages but due to the way the song has been made and the beats used, it could also be recognised as ‘electropop’. However, the song that I have chosen is arguably Rihanna’s most well known song so many people like the song.

I think that the kind of person who would be into this genre of music and watch my video would be someone who wants to get excited, perhaps heading out on a night out or just wants to listen to a song with a deep base. The style of the song is quite energetic and my intentions for the video will result in an energetic mood being created, however a binary opposite will be created when the music picks up and the message of the song begins to be portrayed.

As far as types of communities are concerned with my target audience, I wouldn't say there would be a specific type, however it is less likely that an old, retired country fan would be part of my target audience as the genre is not one that they would be interested in.

After considering my target audience I will, when storyboarding, take into consideration what my target audience will expect, want and not want to see in my video, for example most pop fans would not expect or want to see such footage that may be shown in a stereotypical rap video or dubstep video.

I feel as if a typical follower of Rihanna’s music would be a person who enjoys socialising, festivals and going out for a night. Their style may be fairly mainstream in the way they dress, however, I also think normal, average people who do not label themselves as a style also like to listen to this genre of music.

 

I think my videos typical audience would enjoy to watch casual films but not be huge film fans. They would be the type of people who prefer summer to winter, they would not like how in the winter parties become a lot less frequent. Their favoured artists would include Rihanna, Azealia Banks, Beyonce, Lady Gaga, Will.I.Am, One Direction, Justin Bieber, Nicki Minaj and other mainstream, chart artists. They would have a large library of songs and would give in to the marketing of these songs.