Monday 24 September 2012

History of the Music Video


·         Advances in technology have transformed the music video into what it is today.

·         Music videos have been around since the 1920s, as short films. i.e. Bessie Smith.
·         1965 - Bob Dylan’s Subterranean Homesick Blues, segment in the film ‘Don’t Look Back’ – widely known as the first modern music video.
 
 
·         1970s – TV Programmes, promoting artists.
 
·         1975 – Bohemian Rhapsody, ground-breaking video, starting the music video era. One of the first to use advanced video effects.
 
 
·         Camerawork –
o   How the camera is used and how images are sequenced.
o   Close ups dominate – typical convention.
·         Editing
o   Editing establishes mood.
o   Digital effects
·         Development in Technical Codes
o   Fast cut montage
o   Multiple viewing
o   Effects
o    Non-representational
o   Lack of edits, long take/steadicam.
·         By the mid-1980s releasing a music video along with a track was normal.  

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