- Performance-based videos
- Narrative-based videos
- Concept-based videos
A video consisting mainly of a story line relating to lyrics and genre of the song. This is a good technique to use for engaging the audience. This type of video is often used for songs that feature in films, with scenes from the cut into the video.
In Ed Sheeran's 'Lego House', Rupert Grint plays a character who is obsessed with Ed Sheeran. The video is cleverly done as the audience believe that Rupert Grint is infact playing Ed Sheeran, however we are set straight when we see the body guards drag Rupert Grint off the stage.
Performance-based
Performance-based videos feature the band/artist performance either to the camera or an audience. This is a popular technique rock bands use as there concerts are usually high energy and there is more interest for a viewer to watch the band perform as a whole rather than an artist on their own.
Tiesto 'Maximal Crazy' boasts a performace-based video with clips from shows and gigs. The shows that are involved in the music video are of collosal size with hundreds of thousands of fans watching, this promotes the image of Tiesto that they can bring in huge quantities of people to watch their shows.
Concept-based
Concept-based videos are sometimes unusual they are based around one idea. They often concentrate on a specific editing technique. Usually a video does not consist totally of one concept.
'Mirror' by Lil' Wayne is a concept-based video that consists largely of Lil' Wayne doing various things with paint. At times the video is performance-based but it is predominatly concept-based.
My video will largely be concept-based as my song choice is more suited to this category. I believe that narrative-based videos have to be with a deep song, one with a meaning. My video will also largely be performance-based, with my artist lip syncing in various shots.
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