For example, Leona Lewis' 'Bleeding Love' uses a strong emphasis upon male with herself and the other female actresses in the video wearing very little. However, this does not put females off watching this video as they may still be able to relate to the narrative of the music video and the lyrics.
Another part of her male gaze theory suggests that women are only portrayed as one of two possibilities. Either a viginial innocent charcter or a sexy "whore" (her words, not mine). This is called the virgin/whore dichotomy.
A good example of virgin/whore dichotomy is the Pussy Cat Dolls 'Don't Cha', which uses the Pussy Cat Dolls, especially Nicole Scherzinger in a sexual way and uses the male gaze theory.
Though Laura Mulvey's theory could be used to great effect, I will not be using her theory as I think it is not suitable for my video, however, I will be using an attractive female as my artist as this will suit the genre and lyrics of my song choice.
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