Analysis of 2x Adverts for Digi-paks

• This album advert does not follow the basic conventions of shape, usually an album advert is in A4 size so it would fit in a magazine and catch the eye of ‘flicker-throughers’, however this poster is designed more for a bill board.
• The advert matches the colour scheme of the digipak which means that people immediately have the link with Ben Howard and again it gives you an insight into his genre of music.
• The wording used is simplistic giving only key information; who, what, how, when. ‘Ben Howard’ is in large bold font to stand out and attract the eye of a fan. This is the initial feature to lure you in; the rest of the information is in smaller font yet still large and readable from a distance away.
• The picture in the background of the advert is a similar one to that on the digipack, of a free diver. However, in the poster, the swimmer seems to be further away, this may be to entice the people looking at the advert in, like there is more to come, so come and listen.
• The layout of the poster is very simple with simple font used and giving all the information needed. It finishes by instructing the reader to 'Pre-Order Your Copy Now'.
• This is a simple, yet effective poster, telling all the necessary information in an informative and easy way.

• This album artwork does not follow the basic conventions of shape as it would not cover a whole A4 side, which poster adverts usually do. I think this advert is for use over the Internet as it has a hyperlink where you can click to choose from where you want to order the album.
• This advert has the same image as the album artwork for '+', this quite clearly links them together and easily catches the eye of a fan. However, for people who have not heard any Ed Sheeran, this advert does not give you much of an insight into his genre of music.
• The wording used gives you most of the key information, who, what, how, when. Telling you its the artists 'debut album' which usually comes with great anticipationso the reader may be interested by the words 'debut album'.
• The image is of Ed sheeran blending in with an orange back ground. The conventions of orange as a whole is closely linked with Ed Sheeran as he is largely publicised with his ginger hair.
• The advert tells you where to order your copy and underlines the hyperlink to draw you closer and intice you into buying the record.
• It is a simple advert that one could link with Ed Sheeran easily.