Tuesday 19 March 2013

Analysis of 2x Digi-paks

Ben Howard - Every Kingdom



Ben Howard's debut album peaked at number 7 in the UK Albums Chart, it has 10 tracks on it, 4 of which are well loved single tracks; the album was also nominated for the 2012 Mercury Prize.

The front cover of the album suits Howard's genre of music being indie and of the surf, water and summer scene. Howards name is in large font at the top of the digipak, this imediately stands out to browsers and allows people to notice it to be one of Howards albums.

The actual title of the album is in much smaller font as this is not a particular important factor to the viual aspect of the digipak. The font used is a simple yet classy typography that shows Howard to not be a 'show boater' and keeps him as a straightforward, acoustic singer/songwriter rather then being branded as a 'pop star'.

The picture on the album artwork is of a free diver under the ocean swimming. I think that this cover is to simply signify the beauty of freedom and naturalism.

Benjamin Francis Leftwich - Last Smoke Before the Snowstorm



Last Smoke before the snowstorm is the debut studio record from Benjamin Francis Leftwich, it peaked at number 35 in the UK Albums Chart and contains 3 singles within the 10 tracks on the record.

The front cover of the album is full of lots of 'weird and wonderful' things; the fact that it does not follow usual and typical conventions is what puts the cover artwork apart from others and makes it indie, the genre of the record.

Leftwich's name is in large font on the top of the cover, interestingly, it is his first name that is in the largest font, this is probably because his record label wants him to become 'Benjamin' or they have noticed rivalry with other artist with that name (Ben Howard) and want to make Leftwich the dominant 'Benjamin'.

The name of the album is just as obscure as the album artwork and clearly does not make any sense out of context. However, these are both very clear things that when seen or heard by one who is interested in the genre, artist or music industry as a whole, can immediately link with Benjamin Francis Leftwich.

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